There’s a commercial I see at least once a day where an adorable 5-year-old girl says, “Try my muffin, it’s really good.” She’s standing in her play kitchen, wearing an apron and holding a plastic scented muffin, so the context makes it pretty obvious that this “muffin” is no euphemism. Still, couldn’t they ask her to say “Try A muffin,” or “Try a cupcake,” or even, and I know she’s not British, but “Try a scone” would be preferable.
It reminds me of when I was like eight, and someone told me that “corny” and “horny” could be used interchangeably. I used my two new found words with fervor for a week, until my mom let me know that “corny” was the only acceptable way to describe Bob Saget on “Full House.” She obvs never saw his stand-up.
The advertisers behind this commercial remind me of the Disney cartoonists who topped King Triton’s castle with a decorative peen, and then made the priest MUCH too excited to be marrying Ariel and Eric in “The Little Mermaid.” He’s a man of the cloth! The executives were prob like, “No adults are really paying attention. We’re free to push our pervy agenda, and no one will be the wiser. Muahahaha.” And then Michael Eisner took a sip out of his “Lady and the Tramp” mug and winked knowingly.
The advertising team that Little Tikes hired for its Giddyup N Go Pony were no different. They were prob like, “Sweet, we’ll shoot a commercial from the waist-up of kids bucking! It’s..hehe…not..hehe..DIRTY at ALL. Hehe.”
And that, my friends, is how the above commercial was conceived. Enjoy.
